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The marketing objective was to increase the quality of the Microsoft Startup Zone website by adding interactive video ads. Microsoft wanted to increase the value of the Startup Zone website as a tool for more than 50 partners to showcase their products to other potential partners and effectively increase the benefits these companies can offer to them. With a limited budget and under a month to complete the ads, Microsoft needed a solution that would be fast and efficient to accomplish their goal. iBloks InstantAd™ delivered on this.

By leveraging the iBloks InstantAd™ offering from the iBloks 3D ad platform, the Microsoft Startup Zone was able to get over 50 high-quality interactive online video ads produced for their partners in under 30 days. The online ads were delivered in Flash and Silverlight 2.0 for the ultimate flexibility for Microsoft. More importantly, iBloks enabled them to deliver this on a limited budget and on a tight schedule.

Microsoft is pleased to be working with iBloks to deliver a comprehensive self-serve platform for rich media advertising. The iBloks InstantAd™ product offers one of the most compelling solutions available today to customers.

Beti Cung, Emerging Business Team Portfolio Manager, Microsoft Corp.

Quick Facts

Microsoft was able to create and publish over 50 distinct ads for their partner companies in under 30 days.

Partner companies only had to provide their logo, offer and product messaging to participate.

Microsoft has full control to edit the ad videos and embed them anywhere on the web.

The iBloks Solution

Microsoft needed a way to provide small startup companies with a way to tell compelling stories about their products and do it with high quality and in under 30 days. The iBloks InstantAd™ solution was able to enable them to accomplish this on time and on budget.

They were also able to get the ads up on their website in under five minutes!

Landing Page | Ad Placement
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